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Vxrsi

Of Mind & Matter

info

360 direction & design spanning the rise of an innovative combat sports and lifestyle brand.

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2009 ~ 2012

Brand Development

 

Vxrsi was a unique apparel & accessories label that blended sport, street, & international lifestyle themes, first developed in 2009 and at it’s height was internationally distributed across the US, United Kingdom, Australia, Russia, Japan, Canada, Brasil, Denmark, & Guam.


Responsible for cultivating brand culture, conceptualizing core philosophies & identity, and driving overall presence across product development, marketing / campaign efforts, and strategic partnerships including retail network and sponsorships.

Product

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Digital & IRL

Vxrsi.com & Online Store

Direction, design, & development across Vxrsi digital portfolio.

PRIMARY BRAND SITE

ONLINE STORE

Credits

Creative

Founder / Creative Director: Dan Dejos
Designers: Richard Saguin
Photographers: Sunny Lee, Dan Lydiard
Interns: Gina Mazany, Mark Vesey

Marketing & Sales

Marketing Directors: Karlo Reyes, Rex Korrell
Sales & Marketing: Michael Mahoney, Dimitri Miles,Ryan Cordero, Jarrod Colon
Social: Melissa Korrel