2009 ~ 2012
Vxrsi was a unique apparel & accessories label that blended sport, street, & international lifestyle themes, first developed in 2009 and at it’s height was internationally distributed across the US, United Kingdom, Australia, Russia, Japan, Canada, Brasil, Denmark, & Guam.
Responsible for cultivating brand culture, conceptualizing core philosophies & identity, and driving overall presence across product development, marketing / campaign efforts, and strategic partnerships including retail network and sponsorships.
Digital & IRL
Vxrsi.com & Online Store
Direction, design, & development across Vxrsi digital portfolio.