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University of Oregon

Mahalo Marcus

 

Info

An FWA award-winning interactive editorial website for Hawaii grown hero, Oregon football's most successful athlete in program history, and eventual Heisman trophy winner, Marcus Mariota. 

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no time. Only Go time.

With the Heisman Trophy awards ceremony less than two weeks away,

The University of Oregon approached SLC-based agency Super Top Secret to produce a digital memorial site to showcase Marcus’ incredible journey from Hawaii-raised hopeful into Oregon Football hero, becoming one the most successful athletes in UofO history and eventual 2014 Heisman trophy award recipient. Time to make a play.

 

DESIGN & DEVELOPMENT

Making it happen, like #8.

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Initial Art direction & site treatment


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Mahalo Mucho

Following the mad scramble criss-crossing design, development, and reviews, MahaloMarcus.com launched just as the official 2014 Heisman Award was being presented to Marcus amongst adoring fans and proud family in the Big Apple. The site quickly generated 270K+ visits & garnered 700K+ media impressions in a week after the event, along with hundreds of thousands more thereafter.

After scoring another W, the STS crew patted each other’s butts, cracked open some Primos and tackled some Zzzs.

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Credits

Super Top Secret

Creative Direction: Aaron Sather
Art Direction & Design: Dan Dejos, Andy Burdin
Animation: Andy Burdin
Development: Pete Rugh, Amy-Kate Andrews
Production: Sara Quintero

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