Let the Good Times Roll
Spot showcasing Ultimate Ears' Roll2 series of waterproof portable speakers featuring vibrant, musically-fueled animated graphics and lively visual treatments. Now can someone point me to pool party?
Exploratory Design & Style Frames
From Retro-futuresque to hyperdimensional to manga style visualizations intended to highlight the four styles of the Roll's speaker designs.
Strange & Wonderful
Executive Creative Director: Will Hyde
Producer: Celeste Hyde
VFX & Animation Lead: Austin Hochstatter
Art Direction & Design: Dan Dejos
Compositing & Animation: Morgan Fromme, Paul Barkshire, Jake Adler
Camera Op: Ryan Hills
So yeah, upon the initial reviewing of the directional scripts, I had the impression was that Djarum was unveiling their new spicy Southeast Asian chewing gum label celebrating sriracha fiery feels and gasolina lifestyle. Well, it turns out that tobacco product marketing in Indonesia is just as confusing (and sometimes awkward) as any other legal drug stateside such as boner pills or pain suppressants. However, these pair of spots to lead their Black Series steez had that spicy kind of energy and certainly had a few folks poppin and lockin' in Jakarta & Bali.
Style Frames & Art Direction
In all honesty, this project was actually kinda lit up and pretty fun, as the initial process consisted of us ping-ponging impromptu dance and Tai-Chi skills to articulate the moves and laser interactions within the neon netherworld. It looked way more like us replicating a scene from Beavis & Butthead, but fortunately for us, the exceptionally talented dancers here in the spots, along with the talented post production folks in the studios, made it come to life and captured the right levels of energy we intended. Thank you guys. Thank you.