Cart 0

Aesthetics & Athletics


360 CONCEPT, BRAND DIRECTION, DESIGN, AND ILLUSTRATION FOR
ACTION SPORTS & LIFESTYLE BRAND ARTLETE.
 


WEBSITE & ONLINE STORE

---

CREATIVE DIRECTION, DESIGN, ILLUSTRATION, & DEVELOPMENT: DAN DEJOS
PRODUCTION: HEATHER PETERSON, ERIC HODGINS, JAMIE ULLMAN, MIKE UMAGAT, MARTA BACON
YEAR: 2013-2014

slideshow_1.jpg

BRAND & PRODUCT DEVELOPMENT


 

AN EMERGING APPAREL LABEL COMBINING SPORT, STREET, & LIFESTYLE THEMES, FIRST DEVELOPED IN 2009 AND NOW INTERNATIONALLY RECOGNIZED AND DISTRIBUTED ACROSS THE US, UNITED KINGDOM, CANADA, BRASIL, DENMARK, AUSTRALIA, & GUAM.

 

 

RESPONSIBLE FOR CULTIVATING BRAND CULTURE IDENTITY, DEFINING PHILOSOPHIES AND STRATEGY, AND DRIVING OVERALL BRAND DIRECTION, AS WELL AS OVERSEEING AND DEVISING ALL CREATIVE/ART AS PRIMARY DESIGNER AND ILLUSTRATOR. 

---

CREATIVE DIRECTION & DESIGN: DAN DEJOS
PHOTOGRAPHY: SUNNY LEE, DAN LYDIARD
WEBSITE DEVELOPMENT: DAN DEJOS
PRODUCTION ASSITANT: RICHARD SAGUIN
YEAR: 2010-2012

vxrsi_thumb_02_sq.jpg
db7.jpg
rossignol2.jpg
jeepney8.jpg
ride1.jpg
locust_1_thumb.jpg
EDOCfront3.jpg
adidas1.jpg