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Headlamps Campaign

CARRY THE TORCH


Visual campaign for core outdoor brand Petzl and their range of mountaineering & sports headlamps featuring PETZL athletes & flagbearers lighting up THE DARK in their exact locations & habitats, and providing specific geographical coordinates, temperature, and elevation information.

 
CAMPAIGN EXPLORATION FRAMES, TOUCHPOINTS, & APPLICATIONS

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Credits

Agency : SuperTopSecret / STS
Creative Directors: Jared Strain, Ryan Martindale
Art Direction & Design: Dan Dejos
Copywriting: Ty Hayward, Joseph Shaner
Year: 2015
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style cultivation and explorations

 

Escape

 
 

"The surf lifestyle brand that encourages your journey of discovery. Our purpose is to provide premium, comfortable and innovative products in a sustainable manner. We are guided by the sea."

 
 

 

"
We are the surfers,
the artists,
and the wanderers
who are just passing through.

 
 

direction I

f r e e d spirit

Made to be somewhere else.

 
 
 
 
 

Direction II

Bold Soul

loud, proud, and not apologizing for it.

 
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Direction III

PROVACATEUR.

Challenging your surface expectations. Always.

 
 
 

Credits

Agency: Set Creative Creative Director: Jay Cech Project Manager: Emily Bucholtz Art Director: Dan Dejos

360 CONCEPT, BRAND DIRECTION, DESIGN, AND ILLUSTRATION FOR
ACTION SPORTS & LIFESTYLE BRAND ARTLETE.
 

Aesthetics & Athletics



WEBSITE & ONLINE STORE

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CREATIVE DIRECTION, DESIGN, ILLUSTRATION, & DEVELOPMENT: DAN DEJOS
PRODUCTION: HEATHER PETERSON, ERIC HODGINS, JAMIE ULLMAN, MIKE UMAGAT, MARTA BACON
YEAR: 2012-2014

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