Headlamps Campaign

CARRY THE TORCH


Visual campaign for core outdoor brand Petzl and their range of mountaineering & sports headlamps featuring PETZL athletes & flagbearers lighting up THE DARK in their exact locations & habitats, and providing specific geographical coordinates, temperature, and elevation information.

 
CAMPAIGN EXPLORATION FRAMES, TOUCHPOINTS, & APPLICATIONS

Petzl_banner_1200_01.jpg
Petzl_POP_CounterDisplay_01_web.jpg

Credits

Agency : SuperTopSecret / STS
Creative Directors: Jared Strain, Ryan Martindale
Art Direction & Design: Dan Dejos
Copywriting: Ty Hayward, Joseph Shaner
Year: 2015