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A Dragon Lives Here

 

THE NEWEST CHAPTER IN THE WING LUKE MUSEUM & THE BRUCE LEE FOUNDATION'S LANDMARK DO YOU KNOW BRUCE? EXHIBIT SERIES CELEBRATING BRUCE LEE'S INFLUENTIAL ROOTS AND ECHOING PRESENCE HERE IN SEATTLE

 
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The key to immortality is first living a life worth remembering.
— 🐉
 
 

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The Do You Know Bruce? exhibition series at the Wing Luke Museum provides fresh and untold perspectives on Bruce Lee’s life and his connection to the Emerald City.

Developed in partnership with Bruce Lee’s wife and daughter and the Bruce Lee Foundation, it is the only interactive exhibition, outside of Hong Kong, featuring Bruce Lee.

Including personal family items and memorabilia, the exhibition series give both an intimate and wide angle approach to detailing his personal philosophy as well as the external influences and circumstances that helped shaped his journey from a young student in Seattle to a global icon who continues to inspire millions. A Dragon Lives Here hones in on Bruce Lee’s Seattle roots and the fact that Seattle, now known as a city for innovation, technology, and entrepreneurs, also played a key role in shaping Bruce Lee and his groundbreaking approach. 

 
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Opening reception



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Unlike some of the stuffier museum unveilings or environments, something that was really brilliant and truly rewarding to witness was the continuous discussion, dialogue, and interaction amongst the opening's many guests, museum members, and diverse groups of visitors seemingly from just about every walk of life, who shared some amazing stories, memories, and commentary recounting the power and impact Bruce's resonant ideas, progressive philosophies, and even radical approaches.

 
 
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Simplicity Is the key to brilliance.

Design

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revamping and elevating an exhibit to tell the seattle story of the dragon.



mapping a shared
experiential story

 
 

layout and spatial planning

To throughly plan the exhibit, the experience, and keep the path toward realizing the early ideations towards actual production, I developed and compiled a detailed guide which plotted installations, applications, visitor traffic flow, and spatial or visual media.

 
 
 

Storytelling

The exhibit is a weaving of interconnected stories, not solely consisting of third party accounts of Bruce or the relationship of the Seattle communities he was active amongst, but also the shared writings, personal thoughts, and philosophies of many luminaries he touched and influenced through his works, who represent multiple generations and a diverse cross-sections of life.

 
 

Opening with Bruce's daughter and CEO of the Bruce Lee Foundation & Enterprises Shannon Lee, the writers also included: comedian and host of United Shades of America, W.Kamau Bell, One America executive director Rich Stoltz, rapper & artist Geo Quibuyen, Crosscut's managing editor Florangela Davis, Vanishing Seattle founder Cynthia Brothers, and infamous blogger Phil Yu. Each contributor added to the greater experiential story through writings or poems which highlight the connections of the individual neighborhood exhibit signage and graphics, such as Lake Washington or the International District, that served as stage in Bruce's formative years here and helped shape who was to become, incubating his resounding global impact and progressive, paradigm shifting ideas that the region is celebrated for even today.  

 

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you need emotional content

Campaign & Awareness

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🐉

There is no question Bruce's spirit and legacy is alive and well across the consciousness of the socialverse, so we created and shared out a visually striking campaign that was built from the ground up and encompassed naming, branding, visual design system, and both digital and traditional extensions of the campaign. 

 
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Digital & Social

 
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Naming, Brand, & ID

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Illustration & Visual

OOH


 
 
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It is one thing to sketch up a piece of art in honor one of your heroes, throw it in a complimentary frame, and place it above your desk or up on your grid for casual inspiration. 

It's completely another thing to collaborate with others who share that same affinity in building & presenting a worthy destination in which the local community, fans, and visitors from all around the world, with their own unique stories and connections, will explore, learn, interact, and share. 

Truly an honor & a privilege to take part in telling a significant piece of the greater story of who Bruce Lee was, his powerful legacy, social impact, and how his incredible spirit still lives on, and seeing it shared directly through those whom he's influenced and affected not only here in Seattle, but beyond. 

 

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Credits


Bruce Lee Foundation
CEO: Shannon Lee
Executive Director: Richard Grewar

Oobii
Experience Direction & Design: Dan Dejos
Video / Photography: David Craig
Creative Support: Mohammed Elberkawi, Eugene So

Contributing Writers
Shannon Lee, Rich Stolz, Florangela Davila,
Geo Quibuyen, Cynthia Brothers, Phil Yu

Special Guests
W.Kamau Bell, Shannon Lee, Taky Kimura

Special Thanks
Hing Hay Coworks, Jess Estrada & Jacob Boysen.

The Wing Luke Museum
Exhibit Developer: Cassie Chinn
Sponsorship / Marketing Director: Margaret Su
Marketing & Social Media: Shaun Mejia
Marketplace: Rayann Onzuka, Hanh Pham
A/V Specialist: Alex Plemitscher
Accounting: Troy Tsuchikawa
Photography: Brandon Patoc (Alabastro Photography)

Architecture: OSKA Architects

Videographers
Intro Video: Andre Chow, Matt Chan

SPONSORS & SUPPORT
DELTA AIRLINES, EXPEDIA, KUOW, THE SEATTLE TIMES
 

 
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