Lee Jun-fan (Chinese: 李振藩; November 27, 1940 – July 20, 1973), known professionally as Bruce Lee (Chinese: 李小龍), was a Hong Kong-American actor, director, martial artist, martial arts instructor, and philosopher.
A New Chapter
The Do You Know Bruce? exhibition series at the Wing Luke Museum provides fresh and untold perspectives on Bruce Lee’s life and his connection to the Emerald City.
Developed in partnership with Bruce Lee’s wife and daughter and the Bruce Lee Foundation, it is the only interactive exhibition, outside of Hong Kong, featuring Bruce Lee. The new exhibit, A Dragon Lives Here opened on March 10th 2018 in Seattle, WA and will continue to display through March 10th 2020.
Local hero to global superstar to timeless inspiration
Supporting the impressive collection of photos, interactive media, and memorabilia from Bruce’s formative time here as a University of Washington student and Seattle resident, the new exhibit is a weaving of interconnected stories, offering much more than third-party recountings of Bruce, but also features the reflective writings, personal thoughts, and influential philosophies of fellow artists, activists, and luminaries he’s touched and impacted through his resonating works.
Opening with Bruce's daughter and CEO of the Bruce Lee Foundation Shannon Lee, the exhibit’s contributing writers include: comedian and host of United Shades of America, W.Kamau Bell, One America executive director Rich Stoltz, rapper & artist Geo Quibuyen, Crosscut's managing editor Florangela Davis, Vanishing Seattle founder Cynthia Brothers, and the infamous blogger Phil Yu.
Each contributor added to the greater experiential story through their shared writings or poems, which loosely narrate Bruce’s journey and connections through Seattle neighborhoods, such as Lake Washington or the International District, depicted in the environment’s graphics and visuals.
These neighborhoods served as stage in Bruce's years as a young adult that eventually helped shape who he was to become, influencing his resounding global impact and progressive, paradigm shifting ideas that the region is celebrated for fostering to this day.
CAMPAIGN & AWARENESS
There’s no question Bruce's spirit and legacy is alive and well across the greater global zeitgeist, so we developed a visually striking campaign, extended from our exhibit design, that encompassed naming, branding, an original design system, for both digital and traditional touchpoints including print, out-of-home, and of course social media.
Naming, Messaging, & ID
OOH & PRINT
COMMUNITY & IMPACT
Since it’s opening in March, A Dragon Lives Here has quickly become the most successfully engaged exhibits in the museum’s history and a worthwhile destination for passionate fans, friends, and future dragons alike.
One of the most rewarding aspects since its completion has simply been visitors from just about every walk of life and nearly every corner of the globe together, both there at the Wing and across the extended community of the social-verse.
The dialogue, interaction, and sharing of personal stories and impressions since the opening has carried on and continued through the space, social media, community forums, and serves as a testament to Bruce’s powerful legacy, social impact, and ability to effect following generations beyond the flash of his fists, but also through his incredible heart and influential mind.
The involvement in the project has been an honor & privilege: working with the Wing & Bruce Lee Foundation in telling of a the greater story of who Bruce Lee was, helping bring together a diverse and eclectic community through his story, and celebrating a life whose lasting presence and indelible spirit can literally be seen and felt through those he's influenced and affected not only here in Seattle, but beyond. That’s pretty powerful. 🙏🏼
DESIGN & PRODUCTION
To throughly plan the exhibit, the visitor experience, and keeping the path clear in realizing the well received initial ideations towards actual production, I developed and compiled a detailed guide which plotted installations, applications, visitor traffic flow, and spatial or visual media.
Early concepts & exploratory key art
Spatial & Environment
Experience Maps, Plans, & Schematics