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Bare

Beyond the Surface

 

Info

Reinvigorating a sports & lifestyle brand with a rich-tradition in aquatics-based exploration, innovation, and adventure to inspire the next generation of explorers and trailblazers to go seek beyond the surface.

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Conceptual exploration to elevate a Bare’s industry presence.

 

Key Art & Visuals

 

If it's both terrifying and amazing, then you should definitely pursue it.

 
 

A
Fire For
Water

 
 

Strategic Storytelling

Exploratory treatments for linear and non-linear storytelling of Bare adventurers, athletes, and sportsmen across multiple water sports arenas.

 
 
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Under
the
Surface

 

Process & Development

Conceptual research, strategy, and brand cultivation.

 
 

CREDITS

SuperTopSecret

Creative Director: Jared Strain
Art Direction & Design: Dan Dejos
Lead Writer: Ty Hayward

Photography

Morgan Maassen, Chris Burkhard, Brian Bielmann, Wayne Levin