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Artlete


ARTLETE

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Artlete


ARTLETE

ARTLETE

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360 CONCEPT,  DIRECTION, design, AND ILLUSTRATION FOR SPORT-inspired LIFESTYLE BRAND ARTLETE.
 

WEBSITE & ONLINE STORE

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CREATIVE DIRECTION, DESIGN, ILLUSTRATION, & DEVELOPMENT: DAN DEJOS
PRODUCTION: HEATHER PETERSON, ERIC HODGINS, JAMIE ULLMAN, MIKE UMAGAT, MARTA BACON
YEAR: 2013-2014

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Vxrsi


 

 

 

 

 

 

 

 

 

 

 

Vxrsi


 

 

 

 

 

 

 

 

 

 

 

BRAND & PRODUCT DEVELOPMENT

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AN EMERGING APPAREL LABEL COMBINING SPORT, STREET, & LIFESTYLE THEMES, FIRST DEVELOPED IN 2009 AND NOW INTERNATIONALLY RECOGNIZED AND DISTRIBUTED ACROSS THE US, UNITED KINGDOM, CANADA, BRASIL, DENMARK, AUSTRALIA, & GUAM.

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RESPONSIBLE FOR CULTIVATING BRAND CULTURE IDENTITY, DEFINING PHILOSOPHIES AND STRATEGY, AND DRIVING OVERALL BRAND DIRECTION, AS WELL AS OVERSEEING AND DEVISING ALL CREATIVE/ART AS PRIMARY DESIGNER AND ILLUSTRATOR. 

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CREATIVE DIRECTION & DESIGN: DAN DEJOS
PHOTOGRAPHY: SUNNY LEE, DAN LYDIARD
WEBSITE DEVELOPMENT: DAN DEJOS
PRODUCTION ASSITANT: RICHARD SAGUIN
YEAR: 2010-2012

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Diamondback


Diamondback BMX rebranding, product design application, 2007 catalog graphics, and advertising for industry publications and features.

Diamondback


Diamondback BMX rebranding, product design application, 2007 catalog graphics, and advertising for industry publications and features.

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Sex Sells


Various illustration, typography, design for sex fueled street brand Tits.

Sex Sells


Various illustration, typography, design for sex fueled street brand Tits.

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Rossignol


Outdoor inspired softgoods illustrations for snow sport brand Rossignol.

Rossignol


Outdoor inspired softgoods illustrations for snow sport brand Rossignol.

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Jeepney


Various illustrated, typographic, and branded graphics for street wear brand Jeepney.

Jeepney


Various illustrated, typographic, and branded graphics for street wear brand Jeepney.

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Ride


Top : Footwear design for Ride Snowboards' Deuce snow boot. 

Below : Snowboard design for Ride's Decade (mens) and Vista series decks (women's). 

Ride


Top : Footwear design for Ride Snowboards' Deuce snow boot. 

Below : Snowboard design for Ride's Decade (mens) and Vista series decks (women's). 

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Locust


Apparel graphics for skate / street wear boutique Locust. 

Locust


Apparel graphics for skate / street wear boutique Locust. 

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EDOC


EDOC


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Adidas


Type treatments and graphic illustrations for Adidas Basketball apparel.

Adidas


Type treatments and graphic illustrations for Adidas Basketball apparel.