IMG_2798.JPG
A+Dragon+Lives+Here+Bruce+Lee+1_web.jpg
BLFWING_adlh_poster_web_TP_2480px.jpg
BL4WING_ADLH_BeLikeWater_Concept.jpg
blf_concept_echo_03_LED_web.jpg
IMG_2798.JPG

Bruce @ The Wing


The Wing Luke Museum & The Bruce Lee Foundation
A Dragon Lives Here
view

SCROLL DOWN

Bruce @ The Wing


The Wing Luke Museum & The Bruce Lee Foundation
A Dragon Lives Here
view


The newest chapter in the Wing Luke Museum's Do You Know Bruce? exhibit series celebrating Bruce Lee's connection and lasting presence in Seattle. 


"The key to immortality is first living a life worth remembering."

-Bruce Lee

It's one thing to sketch up a piece of art in honor one of your heroes, throw it in a complimentary frame, and place it above your desk for inspiration. It's completely another thing to collaborate with others who share that same affinity in presenting a worthy destination in which the local community, fans, and visitors from around the world with their own unique stories and connections who'll explore, learn, interact, and share in honoring that hero and also take part in the greater story of who Bruce Lee was, his powerful cultural and social impact, and how his spirit still lives on here in Seattle and through those he's influenced and affected.


Opening reception and Launch Weekend

Unlike some of the stuffier museum unveilings or environments, something that was really brilliant and truly rewarding to witness was the continuous discussion, dialogue, and interaction amongst the opening's many guests, museum members, and diverse groups of visitors seemingly from just about every cross section of life, who shared some amazing stories, memories, and commentary recounting the impact Bruce's resonant ideas, progressive philosophies, and even radical approaches.

It's one thing to sketch up a piece of art in honor one of your heroes, throw it in a complimentary frame, and place it above your desk for inspiration. It's another thing to collaborate with others who share that same affinity in presenting a destination in which the local community, fans, and visitors from around the world with their own unique stories and connections will explore, learn, interact, and share in honoring that same hero and also take part in the greater story of who Bruce Lee was and how he still lives on here in Seattle and through those he's influenced and impacted.

A+Dragon+Lives+Here+Bruce+Lee+1_web.jpg

Exhibit


design | identity
exhibit & experience

 

Exhibit


design | identity
exhibit & experience

 


revamping and refreshing an exhibit to resonate and reflect the significance of the dragon.


exhibit and spatial planning


Brooklyn quis subway tile, chambray dreamcatcher mustache woke 90's. Messenger bag aute 3 wolf moon incididunt. Culpa palo santo ex intelligentsia consequat tacos pug 3 wolf moon mustache. Chartreuse typewriter green juice forage, freegan 8-bit sed schlitz wayfarers sartorial tbh austin butcher poutine. Dolore edison bulb raw denim in selfies before they sold out pickled single-origin coffee next level qui labore.

BLFWING_adlh_poster_web_TP_2480px.jpg

Campaign


Awareness | Campaign
Do You Know Bruce?
 

Campaign


Awareness | Campaign
Do You Know Bruce?
 

DIGITAL & SOCIAL

There is no question Bruce's spirit and legacy is alive and well across the consciousness of the socialverse, so we created and shared out a visually striking campaign to beacon awareness of the new exhibit and subsequent activity around the opening which has already made it the most successfully engaged 

BL4WING_ADLH_digital_mbair_01.jpg
iPhoneX_Mock_up_bl.jpg

Brooklyn quis subway tile, chambray dreamcatcher mustache woke 90's. Messenger bag aute 3 wolf moon incididunt. Culpa palo santo ex intelligentsia consequat tacos pug 3 wolf moon mustache.

OOH & TRADITIONAL

Marfa cloud bread cillum sartorial heirloom green juice offal waistcoat typewriter flexitarian nisi messenger bag drinking vinegar. Asymmetrical dreamcatcher mustache shabby chic, microdosing iPhone farm-to-table. Pop-up heirloom humblebrag in salvia knausgaard. In semiotics est la croix, tote bag vegan raw denim VHS sint. Schlitz est cliche meditation, wolf readymade aute gochujang pour-over chia listicle.

OOBII_BLFWING_Y4_01_web7.jpg
blf_ey4_interactive_weblow.jpg
BL4WING_ADLH_BeLikeWater_Concept.jpg

Marketplace


Product
Marketplace

 

Marketplace


Product
Marketplace

 

A landmark 3-year exhibition project between the Bruce Lee Foundation and Wing Luke Museum in Seattle's International District / Chinatown neighborhood. More to come. 

blf_concept_echo_03_LED_web.jpg

Explorations


Exploration & Process
Process & Planning

Explorations


Exploration & Process
Process & Planning

bruce took notes and sketched like a madman.

 

One of the highlights of the exhibit are the notes, sketches, poetry, and personal letters that are on display which illustrate much of the depth to Bruce's ideations and processes, not only on martial arts philosophies, but also around film/cinematography, business goals, personal affirmations, and philosophical reflections that permeate much of his productions.

 

waistcoat typewriter flexitarian nisi messenger bag drinking vinegar. Asymmetrical dreamcatcher mustache shabby chic, microdosing iPhone farm-to-table. Pop-up heirloom humblebrag in salvia knausgaard. In semiotics est la croix, tote bag vegan raw denim VHS sint. Schlitz est cliche meditation, wolf readymade aute gochujang pour-over chia listicle.


_Credits

Oobii
Experience Direction & Design: Dan Dejos
Video / Photography: David Craig
Special Thanks: Hing Hay Coworks, Mohammed Elberkawi,
Eugene So, Troy Tsuchikawa, Jess Estrada & Jacob Boysen.

Contributing Writers
Shannon Lee, Rich Stolz, Florangela Davila, Geo Quibuyen,
Cynthia Brothers, Phil Yu

Special Guests
W.Kamau Bell, Shannon Lee, Taky Kimura

Additional Credits
Intro Video: Andre Chow, Matt Chan

The Wing Luke Museum
Exhibit Developer: Cassie Chinn
Sponsorship / Marketing Director: Margaret Su
Marketing & Social Media: Shaun Mejia
Marketplace: Rayann Onzuka, Hanh Pham
A/V Specialist: Alex Plemitscher
Photography: Brandon Patoc (Alabastro Photography)

Bruce Lee Foundation
CEO: Shannon Lee
Executive Director: Richard Grewar